How Shopify stores actually calculate profit (with real margins)
A practical way to calculate Shopify profit that holds up once you include fees, shipping, returns, and acquisition cost.
How to create Shopify invoices that look professional (and avoid common mistakes)
A practical guide to generating invoices for Shopify orders: what to include, how to handle taxes, and how to export clean PDFs for wholesale and B2B.
Shopify fees explained: what Shopify actually takes per sale (and why low AOV hurts)
A clear breakdown of Shopify fees: payment processing, transaction fees, fixed fees, and how to compute your effective fee rate by AOV and plan.
LTV/CAC for Shopify: what to model before you scale ads (ratio, payback, cash)
A practical guide to LTV, CAC, and payback period for Shopify stores—how to set targets that survive cash flow and retention reality.
Shopify bundle pricing: how to price multipacks without killing margin
A practical way to price bundles and multipacks on Shopify: discount strategy, blended COGS, shipping effects, and how to avoid bundles that quietly lose money.
Break-even ROAS for Shopify: how to set real ROAS targets (and stop guessing)
A practical guide to break-even ROAS for Shopify: the inputs that matter, how fees and shipping change targets, and how to use ROAS safely when scaling ads.
Returns and refunds on Shopify: how to model the real profit impact (before it surprises you)
A practical guide to quantifying returns and refunds for Shopify: expected-value math, recovery rates, shipping costs, and how to use the numbers to set pricing and policy.
Shopify speed checklist: what to fix before you buy another app
A practical Shopify speed checklist focused on real causes of slow storefronts: theme bloat, app scripts, images, and Core Web Vitals.